Client: AgencySpotter

Animated Explainer Video

THE CHALLENGE

AgencySpotter, a start-up in the advertising world, was gearing up for the initial launch of their new digital platform and wanted a short explainer video to spread the word and drive usage. As a marketplace for the marketing/creative services industry, they knew that their own promotional and educational materials would be a reflection of their credibility and needed to meet thehighest standards. They wanted to emphasize that their platform was easy to use, saved time, reduced risk, and included agency reviews.

THE SOLUTION

As a new brand, we knew that Agency Spotter would be establishing their colors, style,and tone in this launch video. So, we collaborated closely with their leadership team to make sure everything felt just right. Motion graphic animation created a final product with a sense of simplicity that echo the ease of use of the platform itself, while the reoccurring use of dots reinforced their broader goal of adding rigor to an agency selection process that can feel chaotic and overwhelming.