Client: Fidelity Stock Plan

Feel-Good Awareness Campaign Video

THE CHALLENGE

Fidelity Investments was proud of their very favorable standings in a prominent plans sponsor benchmark survey and wanted to feature their recognition in a short looping video for their event booth. Our challenge was to showcase/spotlight the results in away that would attract attention and drive foot traffic in a frenetic convention expo hall environment – and stand strong on a landing zone for plan sponsor digital campaigns too.

THE SOLUTION

To differentiate the Fidelity Stock Plan Services message from others on the show floor, we went in a non-traditional direction for the industry – creating playful minimalist characters and placing them in a series of charming vignettes that embodied the feelings of love, excitement, and delight. We kept the Fidelity pyramid present without being overpowering, creating another thread to weave throughout the scenes. The video was credited with stopping jaded attendees in their tracks and resulting in numerous net new leads for the sales team. This in-person event success was soon extended online, where the video anchored a successful campaign landing page for the following six months.