Qualitative & Quantitative - Finding unique insights in the overlap

With a mix of qualitative and quantitative techniques, we help you examine your product/service/initiative from all angles and then work hand-in-hand with your teams to explore and refine those perspectives into a shared language that crystallizes and simplifies what your product/service/initiative means to all the key groups of individuals interfacing with it.

Then, once that common language is defined, we work with you to ideate and conceptualize ways to cascade it into actionable strategies that differentiate your solutions from the competition and create conviction in the value of your offering, while also developing additional tailored supplemental strategies for specific segments/channels.

A key part of our process involves conducting both in-depth 1:1 interviews and unconventional working sessions with your groups. There, we leverage our combination of financial services expertise, decades of experience in qualitative & quantitative research, and creative spark to uncover unique insights. We help your teams co-discover and refine your product/services’ universal language using a variety of collaborative ideation and visualization techniques.

Tools we use to facilitate break-throughs

We believe the best thinking happens when a working session incorporates user-centered methods, specific hands-on activities, and visualization to facilitate deep exploration and trigger break-through moments.

USER journey maps

Essentially a visualization of the process that a person goes through in order to accomplish a goal, we use this format to help foster a customer-centric point of view and address common needs and pain points.

empathy maps

A collaborative visualization used to articulate what we know about different types of users, this tool is especially useful when trying to define a segment of users with distinct needs and goals.

Product roadmaps

This format is useful for tying all of the hands-on moments of a workshop together in a product roadmap. A great way to incorporate research findings and opportunity areas into a product’s overall strategy and design.